About

This campaign is led by Voin Pvt. Ltd. Voin has always taken initiatives to explore  solutions for social problems. Voin started with working for Street Children  Education and now is determined to create an educational platform that provides  Quality Education for all in Pakistan. Technological infrastructure for making  quality content available all over Pakistan has also been built, especially for those  remote areas where internet is not available. Our software can work even without  the internet making schools a learning center for communities and promoting learning without barriers.

The Campaign

Sexual Harassment is a sensitive and tabooed topic in Pakistan. Lack of Education  and awareness leads to such ills in our society. This campaign focuses on  Educating the masses through online – social and Academic platforms as well as on  ground events in Marriott Islamabad in which influential, Bloggers, Vloggers,  Social activists, Government officials media persons and subject matter specialists  will be invited to the event along with victims from diverse social, economic,  gender and geographic areas to share their stories and channel their voice. An  audience of 250 people will be there to support the cause and start a movement that  ends this cancer in our society. The online reach of this Campaign is forecasted to reach more than 1 million  audience in 6 months. The online content will be kept in circulation and people are  going to watch it at different time intervals as it is a content needed by the masses.  It will also be distributed to schools, colleges and universities all over Pakistan. A Social trend generating trending hashtags and driving news that will motivate  online audiences to share their stories tagging our sponsors’ platform in their post. We invite Businesses, NGOs, Foundations and individuals to participate and  contribute in this event as consumers are more aware of business practices today  than ever before and care about where their money goes. By choosing corporate  social responsibility, organizations and individuals can align their goals with  helping make the world a better place. 

Impact Of This Campaign

There are billions of people being affected by Harassment around the globe and it  cause people to .

  • Feel stressed, anxious or depressed. 
  • Withdraw from social situations. 
  • Lose confidence and self-esteem. 
  • Have physical symptoms of stress, such as headaches, backaches or Sleep  problems. 
  • Be less productive and unable to concentrate.

This campaign will not only help such people find hope in this world but will make  people remember who helped them in such a situation.  No one deserves, or asks, to be sexually harassed. Everyone has the right to work  and live in an environment that’s free from harassment, bullying, discrimination  and violence. Sexual harassment is illegal (under the Sex Discrimination Act  1984). Education and Awareness in this area can enlighten people and create a safe space  for all to peacefully coexist. We have designed an educational series on this topic  that will help people get out of this dilemma. 

STORY BEHIND THIS CAMPAIGN

After the incident of Zainab from Qusoor, I started giving training to Children in different Schools in Rawalpindi and Islamabad on how kids can protect themselves from Sexual Harassment, as my contribution to this cause.  After a couple of months, I went back to one school and asked out of curiosity if  the training had helped them in any way. There was pin drop silence… and one 13  year old boy stood up and shared that his cousin tried to touch him inappropriately  and he followed the tips given in the training and immediately performed a self defense move and rushed out to tell his parents. That moment inspired me and was rewarding for me as after delivering training to  hundreds of students, it was useful for them. We need to take more action and  deliver this education to all as unfortunately our educational systems and societal  norms don’t bring up this topic in an educational way to make the young minds  beware of this ill.

Majida Fahmy – CEO Voin Pvt. Ltd.

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Together we can save the many people who have the same fate as Zainab…

Event Plan

1st October

Launch of an online Campaign  from our Platforms.
Online engagement on  mass levels.

15th October

Launch of Educational Episodes and mass engagement.
Online engagement on  mass levels.

11th November

Final Event at Marriott Islamabad.
Engagement with public and media

What’s in it for your Organization - Marketing with a Cause!

In an age where transparency is vital to businesses, consumers are concerned with  their impact on society. Consumers expect brands to be socially responsible. 

  1. 70% of consumers want to know how brands are addressing social and  environmental issues. 
  2. 46% of consumers pay close attention to a brand’s actions. 

Cause marketing involves a collaboration between a for-profit business and a  nonprofit organization for a common benefit. As new generations bring in new  values, businesses must learn to pivot their strategies in order to keep up.  Businesses that care about sustainability and ethics are at the top of consumers’  lists, and because marketing can help bring a business’s social responsibility to  their customers’ attention.

Benefits of Cause Marketing for your Organization.

Cause marketing increases brand awareness and exposure for the brand.  

  1. Fulfilling the demand for Corporate Social Responsibility. 
  2. Improving their corporate image. 
  3. Building a relationship with the community.  
  4. Increasing brand loyalty. 
  5. Boosting employee morale. 
  6. Standing out from the competition

Packages For You. . .

Bronze
50,000 Rs

Every penny counts if its towards a good cause, therefore we offer a number of services in return for your.

Silver
100,000 Rs

We will value anything you give to help us, that’s why this package offers a  nice range of services for you.

Gold
200,000 Rs

This standard package offers a very good range of services we will do in return for your support.

Diamond
300,000 Rs

Your decision to sponsor us will always be a great honor for us, therefore we
offer to do a lot for you, in return.

Premium
500,000 Rs

For our most valued  sponsor, we offer to  do whatever we can  to thank you for  sponsoring us.

Sponsorship Benefits

1. Social Media Mileage

Bronze


Silver


Gold


Diamond


Premium


Social Media Post
Logo in posters
Logo on Backdrop
Mention in booklet
Portfolio Photography
Logo on Voin Film Festival Website
Logo in online posters
Exclusive banners in events
Coverage by media partners
Watermarks on event photography
Announcement on stage
Posting Ad on social media

2. Electronic Mileage

Bronze


Silver


Gold


Diamond


Premium


Profile On Website
25 words*
50 words*
75 words*
100 words*
Promotional video
15 Seconds
30 Seconds
45 Seconds
1 Minute

3. Print Mileage

Bronze


Silver


Gold


Diamond


Premium


Sponsor Banners
1
3
5
7
10
Sponsor Posters
3
5
9
Sponsor standees
2
4
8
Sponsor stall
DESK
5ft x 5ft
10ft x 10ft
Brand Activities
Yes
Yes
Yes
Brand Sampling
Yes
Yes

4. On Ground Mileage

Bronze


Silver


Gold


Diamond


Premium


Sponsor Banners
1
3
5
7
10
Sponsor Posters
3
5
9
Sponsor standees
2
4
8
Sponsor stall
DESK
5ft x 5ft
10ft x 10ft
Brand Activities
Yes
Yes
Yes
Brand Sampling
Yes
Yes