This campaign is led by Voin Pvt. Ltd. Voin has always taken initiatives to explore  solutions for social problems. Voin started with working for Street Children  Education and now is determined to create an educational platform that provides  Quality Education for all in Pakistan. Technological infrastructure for making  quality content available all over Pakistan has also been built, especially for those  remote areas where internet is not available. Our software can work even without  the internet making schools a learning center for communities and promoting learning without barriers.

Sexual Harassment is a sensitive and tabooed topic in Pakistan. Lack of Education  and awareness leads to such ills in our society. This campaign focuses on  Educating the masses through online – social and Academic platforms as well as on  ground events in Marriott Islamabad in which influential, Bloggers, Vloggers,  Social activists, Government officials media persons and subject matter specialists  will be invited to the event along with victims from diverse social, economic,  gender and geographic areas to share their stories and channel their voice. An  audience of 250 people will be there to support the cause and start a movement that  ends this cancer in our society. The online reach of this Campaign is forecasted to reach more than 1 million  audience in 6 months. The online content will be kept in circulation and people are  going to watch it at different time intervals as it is a content needed by the masses.  It will also be distributed to schools, colleges and universities all over Pakistan. A Social trend generating trending hashtags and driving news that will motivate  online audiences to share their stories tagging our sponsors’ platform in their post. We invite Businesses, NGOs, Foundations and individuals to participate and  contribute in this event as consumers are more aware of business practices today  than ever before and care about where their money goes. By choosing corporate  social responsibility, organizations and individuals can align their goals with  helping make the world a better place. 

There are billions of people being affected by Harassment around the globe and it  cause people to .

• Feel stressed, anxious or depressed. 
• Withdraw from social situations. 
• Lose confidence and self-esteem. 
• Have physical symptoms of stress, such as headaches, backaches or Sleep  problems. 
• Be less productive and unable to concentrate.

This campaign will not only help such people find hope in this world but will make  people remember who helped them in such a situation.  No one deserves, or asks, to be sexually harassed. Everyone has the right to work  and live in an environment that’s free from harassment, bullying, discrimination  and violence. Sexual harassment is illegal (under the Sex Discrimination Act  1984). Education and Awareness in this area can enlighten people and create a safe space  for all to peacefully coexist. We have designed an educational series on this topic  that will help people get out of this dilemma. 

In an age where transparency is vital to businesses, consumers are concerned with  their impact on society. Consumers expect brands to be socially responsible. 

1. 70% of consumers want to know how brands are addressing social and  environmental issues. 
2. 46% of consumers pay close attention to a brand’s actions. 

Cause marketing involves a collaboration between a for-profit business and a  nonprofit organization for a common benefit. As new generations bring in new  values, businesses must learn to pivot their strategies in order to keep up.  Businesses that care about sustainability and ethics are at the top of consumers’  lists, and because marketing can help bring a business’s social responsibility to  their customers’ attention.

Cause marketing increases brand awareness and exposure for the brand.  

1. Fulfilling the demand for Corporate Social Responsibility. 
2. Improving their corporate image. 
3. Building a relationship with the community.  
4. Increasing brand loyalty. 
5. Boosting employee morale. 
6. Standing out from the competition

We welcome onboard our prestigious partner, LMKR for Ab Bus campaign for the elimination and reporting of harassments of all types against, Children, Women, Men and Transgender. LMKR is a privately held technology company with worldwide operations and clients including fortune 500 Companies in over 80 countries. They have a diverse portfolio that includes intelligent transportation, information management consultation modeling and analytics software and mobile technology solutions. For more information visit @discoverlmkr